Search results for 'marketing'

Displaying 249 results out of 249

Marketing Gamification as a means of achieving success through play in marketing strategies?

Posted 17 Oct 2024

Marketing Blockchain technology in marketing

Posted 19 Sep 2024

Marketing Dark Social: Invisible interactions and their importance for your own marketing

Posted 12 Sep 2024

Marketing 6 essential reasons for integrating customer success stories in B2B marketing

Posted 04 Jul 2024

Marketing The future is hybrid - remote events in B2B marketing

Posted 06 Jun 2024

Marketing The power of online communities - How companies can use them for marketing and customer loyalty

Posted 29 May 2024

Marketing Sustainability as a marketing strategy - How companies can communicate green initiatives authentically

Posted 25 Apr 2024

Marketing Creative ways for small companies in content marketing

Posted 04 Apr 2024

Marketing Inclusive marketing - Standing together for tolerance, diversity and freedom

Posted 26 Feb 2024

Marketing Meme Marketing – An internet trend or a sustainable marketing strategy?

Posted 07 Feb 2024

Marketing Micro-influencer marketing - the secret weapon for brand success

Posted 22 Jan 2024

Marketing AI chatbots as a marketing tool

Posted 17 Jan 2024

Marketing The future of public relations and marketing - Predictions for 2024

Posted 09 Jan 2024

Marketing Marketing around Christmas and New Year

Posted 27 Nov 2023

Marketing PR and marketing during the Black Week - How companies can communicate their special offers

Posted 07 Nov 2023

Marketing The Psychology of Colors in Marketing and Branding: Colors That Capture the Mind and Cultural Nuances

Posted 09 Oct 2023

Marketing PR and marketing in consulting - communicating more effectively as a management consultancy

Posted 05 Sep 2023

Marketing TikTok Marketing - How to properly present your business on the most popular platform?

Posted 14 Aug 2023

Marketing Successful Marketing in the Fintech Industry: How Innovation and Customer Focus Lead to Growth

Posted 08 Aug 2023

Marketing 5 Tips for Successful Email Marketing - How to Increase the Opening Rate

Posted 25 Jul 2023

Marketing The art of target group identification for successful social media marketing

Posted 19 Jul 2023

Marketing The future of marketing - AI in marketing

Posted 03 Jul 2023

Marketing The Power of Video Marketing: The Benefits for Your Business

Posted 27 Jun 2023

Marketing Affiliate marketing: An effective strategy to increase revenue in your online business

Posted 26 Jun 2023

Marketing Videomarketing on Social Media – Featured Post with DisruptiveLive

Posted 12 Jun 2023

Marketing Successful Cross-Channel Marketing

Posted 31 May 2023

Marketing The use of data analysis in marketing and PR - How to use data to improve the effectiveness of campaigns

Posted 03 May 2023

Marketing Content marketing - but what does it mean?

Posted 17 Apr 2023

Marketing Marketing in the Metaverse - Short-term Trend or Long-term Strategy?

Posted 11 Apr 2023

Marketing The 5 impacts of artificial intelligence on marketing

Posted 22 Mar 2023

Corporate Influencer Techfluencer - How Influencer Marketing Works in the Tech Sector

Posted 07 Mar 2023

Marketing Developing a PR routine – How can we create a PR routine that positions us for marketing success?

Posted 07 Feb 2023

Marketing Digital Marketing – A step-by-step guide

Posted 20 Sep 2022

Corporate Influencer Thought Leadership and its Influence on Marketing Strategies

Posted 21 Jun 2022

Marketing Podcast Marketing – What is it and how does it work?

Posted 17 May 2022

Marketing VR and AR as Marketing Strategies in the Automotive Industry

Posted 10 May 2022

Marketing 5 Tips for Modern Marketing in the Metaverse

Posted 25 Jan 2022

Marketing Digital marketing in the future - This is the Google masterplan for a world without cookies

Posted 11 Jan 2022

Marketing Successfully applying video marketing in B2B

Posted 30 Nov 2021

Public Relations FinTech - Sustainable success through a targeted PR and marketing strategy

Posted 03 Aug 2021

Marketing Successful content marketing for better visibility

Posted 06 Jul 2021

Marketing Storydoing vs. Storytelling – The methods of modern marketing

Posted 29 Jun 2021

Marketing Communicating Green Values through PR & Marketing

Posted 08 Jun 2021

Marketing Social Listening for Digital Marketing Success

Posted 27 Apr 2021

Marketing Share of voice: How can you measure your marketing activities?

Posted 20 Apr 2021

Marketing Social selling as part of the inbound marketing strategy

Posted 30 Mar 2021

Corporate Influencer Our guide for B2B influencer marketing

Posted 09 Mar 2021

Marketing Successful content marketing for social selling

Posted 02 Mar 2021

Marketing Marketing automation for more success on social media

Posted 09 Feb 2021

Marketing Increase sales with marketing psychology – Five methods for your company

Posted 26 Jan 2021

Marketing Making your marketing more efficient with Buyer Personas

Posted 01 Dec 2020

Marketing Influencer Marketing – Advertising with Social Media Stars

Posted 24 Nov 2020

Marketing Budget plan for PR and Marketing 2021 – Trends that you should keep in mind

Posted 03 Nov 2020

Marketing Increase sales with clever Point of Sale Marketing

Posted 06 Oct 2020

PR & Marketing Brand Safety – fundamental for the marketing of digital companies

Posted 19 May 2020

Best Practices Artificial Intelligence in marketing, PR and journalism – sounds exciting, but how does it work?

Posted 19 Nov 2019

PR & Marketing Answers to the 5 Most Googled Questions about Marketing Goals

Posted 08 Oct 2019

PR & Marketing 5 ways to invest the remaining marketing budget in a smart way

Posted 24 Sep 2019

PR & Marketing Enhance your business development with affiliate marketing

Posted 03 Sep 2019

PR & Marketing Digital Immersive Marketing – more content with the help of technology

Posted 23 Jul 2019

PR & Marketing Our guide for B2B influencer marketing

Posted 19 Jun 2019

PR & Marketing Online Marketing - A short introduction to web Communication

Posted 02 May 2019

PR & Marketing Closer to the Customer with Proximity Marketing

Posted 11 Apr 2019

PR & Marketing Performance Marketing - Advertising Development

Posted 07 Mar 2019

PR & Marketing Once upon a time there was an article that wanted to explain why storytelling is the perfect B2B marketing tool

Posted 08 Nov 2018

PR & Marketing Share of voice: How can you measure your marketing activities?

Posted 21 Jun 2018

Best Practices Funnel Marketing: How do potential customers become paying customers?

Posted 22 Mar 2018

PR & Marketing Guerilla Marketing II - Hands on

Posted 15 Mar 2018

PR & Marketing Guerilla Marketing I - Fresh wind in the advertising sails

Posted 08 Mar 2018

PR & Marketing Marketing on Twitter - Do 280 characters make the network a guarantee for success?

Posted 15 Feb 2018

PR & Marketing Can Influencer Marketing replace classic advertising?

Posted 16 Nov 2017

PR & Marketing Influencer Marketing in the B2B sector – a useful strategy?

Posted 09 Nov 2017

PR & Marketing Jodel and Marketing – a good match?

Posted 19 Oct 2017

PR & Marketing How marketing is changing through Big Data

Posted 09 Feb 2017

PR & Marketing How marketing is changing through Big Data

Posted 09 Feb 2017

PR & Marketing Choose pictures specifically for PR and Marketing!

Posted 30 Jun 2016

PR & Marketing How Snapchat will become the next big marketing tool

Posted 02 Jun 2016

Best Practices Employer Branding – where human resources meet marketing

Posted 10 Dec 2015

PR & Marketing Does YouTube hold the key to online marketing?

Posted 29 Oct 2015

PR & Marketing Beacons – the next revolution in personalized marketing?

Posted 23 Jul 2015

Business Intelligence Data-driven PR strategies: How HBI Communication makes the difference with business intelligence

Posted 19 Nov 2024

Technologie 5 reasons why our new Business Intelligence Platform gives you an enormous competitive advantage

Posted 14 Nov 2024

Marketing The importance of accessibility in digital communication: How companies can create inclusive content

Posted 10 Oct 2024

Cannes Lions HBI at Cannes Lions Festival 2024 - Campaign planning and execution

Posted 25 Sep 2024

Marketing Measuring PR success, KPIs, and analysis methods Which key figures are important!

Posted 06 Sep 2024

Marketing Successful Multicultural Communication: Overcoming Challenges and Leveraging Differences

Posted 29 Aug 2024

Technologie The development of 5G and its impact on the technology industry

Posted 22 Aug 2024

Public Relations The rise of e-commerce - PR strategies for online stores

Posted 16 Aug 2024

Marketing SEO in 2024 - Optimizing your own website for search engines

Posted 25 Jul 2024

Public Relations The importance of feedback in communication: How to give and receive constructive feedback

Posted 17 Jul 2024

Marketing Data privacy and ethics: key factors for the success of personalized advertising

Posted 11 Jul 2024

Cannes Lions PR in Cannes

Posted 01 Jul 2024

Marketing The power of user-generated content

Posted 11 Jun 2024

Marketing Is it worth participating in awards?

Posted 08 May 2024

Public Relations First-hand communication: The invaluable importance of trade fairs for PR

Posted 02 May 2024

Marketing Strategic sponsorship - How companies can benefit from major events

Posted 18 Apr 2024

Marketing Employee advocacy - when employees become brand ambassadors

Posted 11 Apr 2024

Logistics Is dropshipping still worth it in 2024?

Posted 28 Mar 2024

Marketing Content repurposing - reusing content effectively

Posted 21 Mar 2024

#InsideHBI #InsideHBI - Welcome Lucia!

Posted 14 Mar 2024

Public Relations Personal Branding – Self-promotion for PR professionals

Posted 05 Mar 2024

Public Relations International PR strategies: Cultural adaptation and global reach

Posted 19 Feb 2024

Innovation The end of cookies in 2024?

Posted 15 Feb 2024

Public Relations 5 tips for successful digital PR

Posted 22 Nov 2023

Marketing The Dos and Don'ts of Online Reputation Management

Posted 13 Nov 2023

Public Relations Agile PR - Flexibility in a changing world

Posted 30 Oct 2023

Marketing The future of PR journalism in a digital world

Posted 23 Oct 2023

Marketing The Significance of Customer Journey Mapping

Posted 17 Oct 2023

Public Relations The Importance of Thought Leadership in PR - The Road to Success

Posted 10 Oct 2023

Public Relations How to press conference - planning, preparation, and execution

Posted 26 Sep 2023

Marketing AI Washing - The modern Green Washing?

Posted 19 Sep 2023

Public Relations PR Metrics: How to measure the success of PR campaigns.

Posted 11 Sep 2023

Marketing Customer service for brand image: an indispensable connection

Posted 30 Aug 2023

Marketing The importance of corporate social responsibility (CSR) in PR strategy

Posted 18 Aug 2023

Marketing Brand positioning: How to stand out from the crowd!

Posted 01 Aug 2023

Marketing Rainbow Washing: More than just a blaze of colour?

Posted 20 Jun 2023

Marketing How to Trade Show - The Art of Communicating at Trade Shows

Posted 05 Jun 2023

Marketing The importance of Virtual Reality in the advertising branch

Posted 09 May 2023

Marketing 5 tips on how start-ups become successful!

Posted 03 Apr 2023

Marketing 10 Steps to Creating an Effective Crisis PR Routine

Posted 27 Mar 2023

#InsideHBI #InsideHBI - Welcome Meltem

Posted 10 Mar 2023

#InsideHBI #InsideHBI - Welcome Jasmin

Posted 10 Mar 2023

Marketing Content creation as a PR strategy

Posted 21 Feb 2023

Public Relations Basics of successful crisis PR

Posted 31 Jan 2023

Marketing When an AI writes about AIs

Posted 24 Jan 2023

Marketing Keyword research - What is it and how does it work?

Posted 10 Jan 2023

Public Relations How to write a successful press release?

Posted 29 Nov 2022

#InsideHBI #InsideHBI - Welcome Sina

Posted 22 Nov 2022

#InsideHBI #InsideHBI - Welcome Jonas

Posted 22 Nov 2022

#InsideHBI #InsideHBI - Welcome Elena

Posted 22 Nov 2022

#InsideHBI #InsideHBI - Welcome Michelle

Posted 22 Nov 2022

Marketing Finfluencer - The financial experts on social media

Posted 15 Nov 2022

Public Relations How does a PR consultant work?

Posted 08 Nov 2022

Marketing Print vs. online - who will rule in 10 years?

Posted 25 Oct 2022

Corporate Influencer Corporate Influencer – Employees as brand ambassadors

Posted 29 Aug 2022

Public Relations Sending press releases to journalists - Dos & Don'ts

Posted 01 Aug 2022

Public Relations Digital PR – When PR and SEO merge

Posted 07 Jun 2022

Marketing Executives from the USA and Germany hold opposing views – results of the Worldcom Confidence Index 2022

Posted 24 May 2022

#InsideHBI #InsideHBI – Welcome Bridget

Posted 18 May 2022

#InsideHBI #InsideHBI - Welcome Lena

Posted 04 May 2022

Marketing “Buy now“ and “Learn more”– How to Optimize your Call to Action

Posted 03 May 2022

Public Relations How to Pitch... to journalists in the DACH market

Posted 19 Apr 2022

Marketing Social Media Ads vs. SEA – Which digital ads work best in B2B?

Posted 29 Mar 2022

Marketing Five important communication trends to be expected in 2022

Posted 22 Mar 2022

#InsideHBI #InsideHBI - Welcome Brandon

Posted 01 Mar 2022

Marketing Artificial intelligence proves big potential in the sector of modern communications

Posted 09 Nov 2021

Public Relations Our tips for a successful FinTech PR campaign

Posted 31 Aug 2021

Marketing When advertising becomes personal - Dynamic Ads

Posted 27 Jul 2021

Marketing All about Storytelling

Posted 20 Jul 2021

Marketing Benchmark your communications with this 10-point framework

Posted 13 Jul 2021

Public Relations Successfully giving interviews – A guideline of how to speak with journalists

Posted 15 Jun 2021

Public Relations PR crisis-management: How companies should react in the event of a shitstorm

Posted 01 Jun 2021

Marketing 5 Social Listening Tools

Posted 18 May 2021

Public Relations PR tips for international B2B companies operating in the German market

Posted 11 May 2021

Marketing Tips for writing engaging texts

Posted 04 May 2021

Public Relations New Mobility - the (e-)mobility of tomorrow

Posted 06 Apr 2021

Corporate Influencer Thought leadership: Expert status with benefits

Posted 16 Feb 2021

Marketing Programmatic Advertising - customized advertising with the help of algorithms

Posted 12 Jan 2021

Marketing SEO – Optimize your website quickly and easily

Posted 15 Dec 2020

Events Black Friday, Cyber Monday and Co. - how companies successfully sell during this time of year

Posted 22 Oct 2020

Public Relations How artificial intelligence is used in PR

Posted 13 Oct 2020

Marketing The three most important components in campaign management

Posted 29 Sep 2020

Corporate Influencer Social Selling – The most helpful tools for long-term customer commitment

Posted 22 Sep 2020

Corporate Influencer Social Selling – essential element in your communication mix

Posted 08 Sep 2020

Public Relations Confidence Index: German managers are satisfied with their employee management – crisis communication requires improvement

Posted 01 Sep 2020

Marketing Behavioral Design: How has consumer behavior changed during the COVID-19 pandemic and what can businesses learn from it?

Posted 04 Aug 2020

Marketing The optimal guide to Google Analytics

Posted 29 Jul 2020

Marketing The retail sector is making the leap to digitalization

Posted 14 Jul 2020

PR & Marketing New Retail: a wonderful, new shopping world experience

Posted 02 Jun 2020

Technology New Retail: from Omni-Channel to Uni-Channel

Posted 26 May 2020

Best Practices Improving internal communication in companies and why it is so important

Posted 05 May 2020

PR & Marketing Making optimal use of synergies between SEO and PR

Posted 28 Apr 2020

PR & Marketing 7 Changes That'll Make a Big Difference in Your Crisis Management

Posted 21 Apr 2020

PR & Marketing Contextual Targeting – the tried and tested is back in style

Posted 14 Apr 2020

Best Practices HOW TO MAKE USE OF PR FOR START-UPS

Posted 07 Apr 2020

Corporate Influencer The Digital Executive Program - Already an executive? You’ve done well. But it’s not enough.

Posted 24 Mar 2020

PR & Marketing Technical SEO in just a few steps

Posted 22 Oct 2019

PR & Marketing Four facts your boss wants to know about Data-Driven PR

Posted 17 Oct 2019

Innovation Shop assistants in everyone’s mobiles: How chatbots are improving e-commerce

Posted 20 Aug 2019

Social Media Convincing young people on Instagram of brand messages

Posted 13 Aug 2019

PR & Marketing Data-driven PR for companies

Posted 06 Aug 2019

PR & Marketing Predictive PR: How Artificial Intelligence changes the PR Industry

Posted 11 Jul 2019

Technology Bitcoin – Hype or Hot?

Posted 27 Jun 2019

Technology Artificial Intelligence, Cobots and Machine Learning – The Future of the Professional World?

Posted 23 May 2019

Best Practices That’s how you find new blog topics

Posted 09 May 2019

Best Practices blog article: How long should a good article be?

Posted 25 Apr 2019

#InsideHBI Beloved and yet cursed - a plea for the snack bear

Posted 18 Apr 2019

PR & Marketing Start-ups in Germany

Posted 04 Apr 2019

Innovation Affective Computing II – teaching computers human emotions

Posted 28 Mar 2019

Best Practices Four steps for working successfully with B2B influencers

Posted 14 Mar 2019

Best Practices Instagram for Business - How to Create a Professional Instagram Profile

Posted 28 Feb 2019

PR & Marketing Influencer vs. company page on Instagram

Posted 21 Feb 2019

PR & Marketing Strengthen your brand awareness with Sponsored Posts on Instagram

Posted 05 Feb 2019

Best Practices How to: Using Hashtags correctly on Instagram

Posted 31 Jan 2019

PR & Marketing Instagram Trends 2019 - What's in store for us?

Posted 17 Jan 2019

PR & Marketing #throwback2018: The most popular trends & challenges on Instagram

Posted 10 Jan 2019

Best Practices The potential of podcasts for advertisers

Posted 06 Dec 2018

Innovation Augmented Reality – how retailers can use the new technology

Posted 29 Nov 2018

Best Practices The secret is finally revealed – That’s how the Instagram algorithm works

Posted 18 Oct 2018

PR & Marketing Terminator or miracle cure? Machine learning and personalization

Posted 27 Sep 2018

Events Gamescom - Gaming is getting more and more popular!

Posted 23 Aug 2018

Events Garry Kasparov at the IFA: checkmate for hackers and data leeches

Posted 20 Aug 2018

Best Practices Lead Nurturing: It all depends on quality instead of quantity

Posted 05 Jul 2018

Best Practices Communication controlling - 5 criteria for smart KPIs

Posted 14 Jun 2018

Uncategorized What does the EU GDPR mean for the PR industry?

Posted 17 May 2018

PR & Marketing Leading social media traffic to your own website

Posted 26 Apr 2018

Events Using #SocialMedia for events

Posted 19 Apr 2018

PR & Marketing Not advertising again!

Posted 05 Apr 2018

PR & Marketing Super Bowl 2018 - The highlight of the year, not only for football fans

Posted 08 Feb 2018

Innovation Captology: How Computers Rewire our Minds—and Why We Let Them

Posted 01 Feb 2018

Innovation Nothing is impossible: A beautiful new world of online shopping

Posted 30 Nov 2017

PR & Marketing Efficient communication of products requiring explanation

Posted 12 Oct 2017

Innovation Blockchain – technology of the future?

Posted 05 Oct 2017

Innovation Take my robot hand

Posted 24 Aug 2017

Events Smart homes are booming – and not just at IFA

Posted 03 Aug 2017

Innovation Trends – going with the flow requires less effort

Posted 27 Jul 2017

Social Media Crowd-distributed Snapchat Ads: A New Business Tool

Posted 13 Jul 2017

Best Practices 6 tips to build up followers on Instagram

Posted 06 Jul 2017

Best Practices Building Relationships: Five Tips for Networking with Journalists

Posted 22 Jun 2017

Social Media Instagram on its way to be a marketer’s favorite

Posted 01 Jun 2017

Innovation When computers learn to love – Affective Computing

Posted 06 Apr 2017

PR & Marketing Competitive analysis – why is this tool so important?

Posted 30 Mar 2017

Social Media Modern PR and Classic Heros

Posted 24 Mar 2017

Technology High-tech and Medicine – Five Current Trends

Posted 21 Mar 2017

Social Media I’m 20 years old and I follow 137 channels on YouTube

Posted 27 Feb 2017

Social Media Which social media channels fit your organisation?

Posted 09 Feb 2017

PR & Marketing Blog – hobby or a full-time job?

Posted 26 Jan 2017

PR & Marketing How do you think outside the box if you don’t know you’re in one?

Posted 19 Jan 2017

PR & Marketing How do you think outside the box if you don’t know you’re in one?

Posted 19 Jan 2017

Social Media Which social media channels fit your organization?

Posted 12 Jan 2017

PR & Marketing Which social media channels fit your organization?

Posted 12 Jan 2017

PR & Marketing How can companies use the potential of online videos properly?

Posted 17 Nov 2016

PR & Marketing Work With What You Got: 5 Tips for Repurposing Existing Content

Posted 18 Aug 2016

Events Be prepared for IFA – 5 tips for a successful trade show

Posted 11 Jul 2016

Innovation Hyper Reality – the future is here

Posted 23 Jun 2016

Innovation Virtual Reality – hype or future?

Posted 07 Apr 2016

PR & Marketing PR for the umpteenth product launch – 6 tips for a successful campaign

Posted 04 Feb 2016

Best Practices Santa Claus drives the Coca-Cola truck

Posted 30 Nov 2015

PR & Marketing Instagram is on the rise

Posted 05 Nov 2015

Best Practices #HBImeets: Jenni Schwanenberg from next media accelerator

Posted 22 Oct 2015

WorldCom PR Expertise Worldcom Youth Meeting 2015- International agency youngsters meet in Budapest

Posted 05 Oct 2015

PR & Marketing Millennials And Chat Apps: Why B2B Marketers Need To Get Snapping

Posted 01 Oct 2015

PR & Marketing Product Placement as a PR activity

Posted 17 Sep 2015

Best Practices All you need to know about PR for start-ups

Posted 03 Sep 2015

Best Practices What’s the Value of Public Relations, Anyway?

Posted 13 Aug 2015

PR & Marketing Social Web: Participating in Every Network at Any Cost?

Posted 16 Jul 2015

PR & Marketing From Storytelling to Storyshowing: A Necessary Transformation in B2B Tech

Posted 02 Jul 2015

Best Practices PR tips for global B2B tech brands operating in Germany

Posted 25 Jun 2015

Best Practices Integrated Communication - 15 Years Later

Posted 24 Mar 2015