Be prepared for IFA – 5 tips for a successful trade show
Events
Posted 11 Jul 2016
You have had your IFA stand booked for some time now and have already taken care of the setup and all the details about your exhibit? Then now is the time to inform your target audience and the media representatives that you are using the latest solutions on the spot! Connect your marketing and press activities. Announce the trade show on your social media and let your fans and followers partake in the events concerning the design and construction process on the spot.
You have already announced that you will be at IFA? Excellent! Now it is time for step 2 – arrange early press interviews with key media! Make sure you understand the media landscape of the markets you want to address. Involve local bloggers and their follower communities as well as opinion leaders! Your content should definitely have relevance for the specific markets. Are you sure you understand all the international markets you would like to be in? If not – come to us, we can support you in all major markets across the globe!
How to get the maximum publicity for your products and solutions? Engage your audience with the right message! Do you have a variety of messages you want to convey? Focus your appearance at the IFA on a core message and put it into all of your marketing and PR activities! You need assistance with that? No problem, simply register with us.
Your target audience is enthusiastic about your exhibit at the IFA and you can arrange the first press events? Very good! Are your speakers trained and know how to convey the corporate messages? There are no inhibitions and your speakers know that it is not a sales pitch when talking to journalists? If not, we can offer you beforehand media training with a trained radio-editor and our PR team.
The IFA begins in a few days and the preparations have been completed. Time for a successful trade show to begin! Enjoy the time on site and carry out interesting conversations. We are happy to meet on site and talk about other PR activities for upcoming trade shows, events, or issues that arise. Let’s make an appointment!
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