Data-driven PR strategies: How HBI Communication makes the difference with business intelligence
Business Intelligence
Posted 19 Nov 2024
Do you wish to improve the efficiency and targeting of your PR campaigns, but are you lacking the relevant information and insights? Our new business intelligence tool can help with this. At HBI Communication Helga Bailey GmbH, we provide personalized analysis and cutting-edge tools to help businesses solve communication problems more efficiently, effectively, and intelligently.
But what does corporate communications stand to gain from business intelligence? The term “business intelligence” (abbreviated “BI”) describes a set of technology procedures used to gather, organize, and evaluate corporate data. The knowledge acquired in this manner serves as the foundation for streamlining business procedures and initiatives. With its most recent offering, HBI makes use of this benefit. HBI leverages this benefit in its most recent offering. What specific advantages do our clients stand to gain, though?
Finding subjects that are pertinent to the target audience is one of the most difficult aspects of PR work. To precisely detect current trends and discourse, we employ AI-based techniques for your topic study. This makes it possible for businesses to methodically concentrate their messaging on the things that potential clients are most interested in. Targeted topic analysis allows PR campaigns to be designed in such a way that they hit the nerve of the times. This is the basis for making campaigns a success.
In addition to being globally networked, social media is one of the most significant communication platforms. Therefore, HBI Communication uses social listening to learn what people are saying about a business, its goods, or its services. This is accomplished by keeping an eye on online discussions in blogs, forums, and social media sites like X, LinkedIn, and Instagram.
This allows for the early detection of possible crises, the identification of opinion leaders, and the real-time response to developments. The only way for businesses to effectively manage their brand reputation and dynamically modify their communication is to actively listen on social networks.
Share of Voice analysis is another effective element in the business intelligence platform’s toolbox. This compares the frequency and context of a company’s media mentions to those of its rivals. Businesses can gain important insights into their market visibility and image by analyzing their “share of voice.”
The data gathered from these aids in taking specific actions to boost market share and optimizing the communication plan. It’s important to consider the context and quality of the mentions in addition to their quantity.
Any PR strategy must include media monitoring and analysis. HBI Communication keeps a close eye on broadcast, print, and internet media to determine how a business is portrayed to the public. This enables them to strengthen the brand by responding to both positive and negative remarks or to unfavorable publicity.
When combined with the social listening service, the brand receives the best possible support. Companies can implement a proactive and successful communication plan by using the useful information that systematic media research gives them about the opportunities, problems, and trends in their sector.
The term social media monitoring refers to the ongoing observation and analysis of social media platforms, whereas social listening describes “listening” on social media. We utilize this technique at HBI Communication to track how well your brand is performing on social media and how users respond to postings or campaigns.
In addition to offering insights into a brand’s success, this monitoring also reveals the preferences and actions of the target audiences. This makes it possible for businesses to respond precisely to the desires and wants of their followers and to continuously enhance their social media strategy.
A good PR and marketing plan relies heavily on a precise target group analysis. Therefore, to examine the target group’s demographic and psychographic traits, we also rely on a lot of data. This helps businesses make sure the correct people hear their messaging.
This data-driven analysis increases the effectiveness of communication strategies and reduces waste coverage. Long-term success of PR initiatives is facilitated by a more focused strategy and a closer relationship with the target audience. This is precisely the point at which our recently launched service can assist you.
For a business to stay ahead of the curve, it is essential to comprehend trends and emotions. HBI Communication assists you in identifying and responding to the prevailing sentiments and opinions of the public through trend and sentiment analysis. Predicting the future evolution of public opinion on certain themes is made possible by this analysis, which goes beyond simple topic analysis.
This is essential for promptly responding to shifts in the market or society and modifying campaigns appropriately.
Only when a PR strategy produces quantifiable outcomes can it be considered successful. We also provide campaign performance measurement that displays the ROI (return on investment) and provides information on how well the objectives were met with the aid of our AI-supported technologies. Every facet of a campaign is examined to obtain insightful information, from media coverage to social media responses.
This enables businesses to maximize their upcoming promotions and make sure they are making efficient use of their resources.
PR also requires effective budget management. HBI Communication therefore attaches particular importance to budget efficiency. Businesses may do more with less work when they combine data-driven analysis with a solid strategy.
HBI maximizes the effectiveness of the PR expenditure by avoiding waste coverage and employing resources effectively.
With our new business intelligence service, we are taking PR work to a new level. With the combination of topic analysis, social listening, target group analysis and comprehensive performance measurement, HBI optimizes communication strategies in a data-supported and targeted manner. In this way, we offer our clients not only precise and transparent performance measurement, but also greater budget efficiency. Companies that want to future-proof their PR strategies will find this service an indispensable tool for long-term success.
Our business intelligence platform is a comprehensive solution that allows you to successfully establish yourself on the market over the long term and optimize your communication in a data-driven manner. It is more than just an analysis tool. Are you interested? Feel free to contact us at vibes@hbi.de!
Junior Communication Consultant at HBI Communication Helga Bailey GmbH
Annika Müller has been supporting HBI in the areas of PR and marketing since 2022. As a Junior Communication Consultant, her responsibilities include the creation of professional articles & the conceptualization of social media postings.
Furthermore, Annika is involved in directly assisting our client work.
