The HBI team continues to grow! Lena Hahn previously worked as a dual student at HBI and is now back at HBI after successfully completing her studies. As a specialist for online marketing and media relations, she is responsible for numerous customers from different industries.

Name: Lena Hahn

Study/Education: Dual study program in tourism management with focus on event management and additional modules

Work experience: I have been working in the hotel industry from the beginning of my studies in the winter semester of 2018 until August 2021, but then decided for various reasons as well as the Corona pandemic to reorient myself and take on new challenges. The marketing area was also a recurring topic in my studies, with various focuses

What surprises us most about your CV? Probably the leap from tourism/event and hospitality into PR

What do you expect in the first few months at HBI? Hopefully to learn a lot about the PR business and customers in the company and to gain many impressions

How do you imagine your PR work to look like? Varied, challenging and creative

Favorite Munich activity? Since I’m not directly from Munich, I’m mostly here to spend time with my friends for example in the English Garden or go partying from time to time?

What do you find particularly fascinating about the technology industry? New (further) developments and constant innovations and associated new opportunities

Are you from Munich? Are you a local oda a “Zuagroasta”? 😉 I’ve lived in the Munich area all my life, so I would say I am a real local!

Would you rather be in the city or the countryside? I prefer to be in the countryside, this is where I come from and have my friends around me and also because of the cultural life outside the city

What did you want to be when you were a child? I’ve always been wavering between being a police officer and a florist….

What is your favorite Social Media Plattform? Definitely Instagram for me!

How do you inform yourself about news – print or online? More and more online nowadays