Sneak Peek – Media monitoring and analysis: a clearer view for your business
Business Intelligence
Posted 16 Dec 2024
Understanding how the public views your organization at all times is a crucial component of any effective PR plan. We at HBI Communication Helga Bailey GmbH are able to gather and examine a variety of data from print, radio, social media, online news, and even podcasts thanks to our new AI-powered media monitoring and analysis platform. For our clients, this allows us to find and examine the most significant conversations, mentions, and trends pertaining to your brand or sector.
Our system continuously monitors all publicly available and editorial content that contains specific themes or keywords of our clients. In this way, we can keep an eye on all the relevant mentions. However, we do more than just evaluate data; our professionals conduct focused analysis and create actionable recommendations. This allows our clients to react to early findings promptly and leverage them to strengthen their brand.
Being on top of things is essential in the fast-paced PR sector. We therefore employ data analytics driven by AI to recognize and forecast trends and recent advancements. Using this information, we create proactive rather than reactive communications campaigns. By doing this, we give our clients comprehensive insights and precise instructions on how to maximize their brand messages and improve their reputation over time.
By combining AI-driven analysis with targeted interpretation of the findings, we create a foundation for our clients’ communications which is both informed and strategic.
Our Business Intelligence Platform is more than just an analysis tool – it is a comprehensive solution that allows you to successfully establish yourself on the market over the long term and optimize your communication in a data-driven manner. Are you interested? Feel free to contact us at vibes@hbi.de!
Business Intelligence – Giving you the competitive edge!
Communication Advisor at HBI Communication Helga Bailey GmbH
Kilian Schätzke has been supporting HBI in the areas of PR and marketing since 2024.
As a Communication Advisor, his responsibilities include the creation of professional articles & the conceptualization of social media postings.
Furthermore, Kilian is involved in directly assisting our client work.
