Have you ever asked yourself how your brand is really perceived? What are the most contentious issues in your field right now, and do you truly know what your target audiences need? With the use of trend and sentiment analysis, which gives you insightful information, HBI Communication’s new solution assists you in mastering this challenge.

With our trend and sentiment analysis, you always have your finger on the pulse of the market. We offer you comprehensive insights into the current trends and emotions of your target groups by evaluating digital conversations on social media, blogs, forums and other relevant platforms.

What makes trend and sentiment analysis so valuable for you?

Early recognition of trends: By using our data, you may identify new trends in the business before they become well-established. This allows you to drive innovation, optimize products and align your communication accordingly to be at the forefront.

Real-time sentiment: Public opinion about your company can change quickly – often without you even realizing it. Our analysis offers you the opportunity to continuously monitor the current mood surrounding your brand and react immediately to changes in sentiment. As a result, you are always in charge and can actively manage your reputation.

Better understanding of target groups: Which subjects truly resonate with your customers? The secret to addressing this issue is sentiment and trend analysis! The knowledge you get here will assist you in refining your marketing plan and creating messaging that is specifically appealing to your target audience.

Crisis prevention and reputation protection: A bad comment or negative reporting can quickly trigger a wave. Our analysis enables you to spot these risks early on and take proactive steps to mitigate them before unfavorable opinion solidifies or your brand experiences a crisis.

Competitive advantage: Those who understand the trends and moods in their industry are always one step ahead of the competition. Take the opportunity to make well-founded decisions based on the real opinions and wishes of your target group.

Our trend and sentiment analysis goes beyond mere data collection. We combine state-of-the-art analysis technologies with in-depth communications expertise to provide you with not only figures, but also with concrete recommendations for action. You may perfectly align your communication tactics, safeguard your reputation, and seize new development opportunities with the help of these insights.

Our Business Intelligence Platform is more than just an analysis tool – it is a comprehensive solution that allows you to successfully establish yourself on the market over the long term and optimize your communication in a data-driven manner.  Are you interested? Feel free to contact us at vibes@hbi.de!

Business Intelligence – Giving you the competitive edge!

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