Successful PR requires a thorough understanding of the issues and target audiences in order to create communication tactics that work. Simply spreading messages is no longer sufficient in the information-rich media environment of today. Target groups require material that is specifically customized to them and addresses the issues influencing their needs, interests, and current discourse.

We can identify the most effective ways to contact each target group and what information is pertinent to them by using subject and audience analysis. The analysis determines the target audience’s demographics, as well as their preferred communication channels, behavioral habits, and matching areas of interest. As a result, businesses may better concentrate their spending where it will have the greatest impact and save waste.

We provide this service along with a potent artificial intelligence platform that enables us to perform in-depth research of media content and internet discussions. This allows us to target consumers and identify trends early. We constantly examine the emergence and evolution of pertinent subjects using artificial intelligence. As a result, our clients gain from a tailored, data-driven PR strategy that improves relevance and reach.

We give you access to an analytical tool so you can find relevant topics and adjust your communication to your target audience’s needs. The outcome is a PR strategy that yields quantifiable success and is founded on sound insight.

Our Business Intelligence Platform is more than just an analysis tool – it is a comprehensive solution that allows you to successfully establish yourself on the market over the long term and optimize your communication in a data-driven manner.  Are you interested? Feel free to contact us at vibes@hbi.de!

Business Intelligence – Giving you the competitive edge!

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