Europe’s view on our world
Copernicus Case Study
Research · Sustainability
Task
- Increase visibility and understanding of data from the Copernicus Climate Change Service (C3S) and the Copernicus Climate Atmosphere Monitoring Service (CAMS).
- Global press communication and localization of press releases in nine languages.
- Overcoming communication barriers in various European markets.
- Maximizing media response through targeted PR measures.
Market
- Earth observation and climate research: Copernicus operates in these fields within the EU.
- Leading global provider: The client provides scientific data on climate indicators and air quality.
- Strong presence in the five main EU markets, with the aim of communicating globally.
Implementation
- PR events: HBI organizes events such as inviting selected journalists to Zugspitze to report on the latest climate data.
- Lead agency role: HBI works closely with partners from the Worldcom PR Group.
- Translation and localization: The Worldcom PR Group’s partner network handles press releases for various markets, enabling targeted PR measures to be implemented within half a day.
- Industry recognition: The professional PR work was recognized in 2019 with a nomination as a finalist at the SABRE Awards.
Conclusion
Copernicus will continue to raise awareness of environmental issues through innovative communication approaches.
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