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Europe’s view on our world

Copernicus Case Study

Research · Sustainability

Task

  • Increase visibility and understanding of data from the Copernicus Climate Change Service (C3S) and the Copernicus Climate Atmosphere Monitoring Service (CAMS).
  • Global press communication and localization of press releases in nine languages.
  • Overcoming communication barriers in various European markets.
  • Maximizing media response through targeted PR measures.

 

Market

  • Earth observation and climate research: Copernicus operates in these fields within the EU.
  • Leading global provider: The client provides scientific data on climate indicators and air quality.
  • Strong presence in the five main EU markets, with the aim of communicating globally.

 

Implementation

  • PR events: HBI organizes events such as inviting selected journalists to Zugspitze to report on the latest climate data.
  • Lead agency role: HBI works closely with partners from the Worldcom PR Group.
  • Translation and localization: The Worldcom PR Group’s partner network handles press releases for various markets, enabling targeted PR measures to be implemented within half a day.
  • Industry recognition: The professional PR work was recognized in 2019 with a nomination as a finalist at the SABRE Awards.

 

Conclusion

Copernicus will continue to raise awareness of environmental issues through innovative communication approaches.

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