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Google Cloud

Goals of the Program

  • Establish local executives as topic owners in their defined expert areas/ industry sectors e.g. AI, sustainability, diversity, recruiting/talent acquisition, finance, retail, public affairs
  • Give Google Cloud´s DACH exec team an authentic and meaningful impact in their local markets and beyond by creating high-value tailored content and interaction for their personal channels
  • Especially in 2020 and beyond a strong voice of local executives and direct interaction with their target groups is essential – social selling

Results

  • In August 2019 HBI started with all content and interaction for the local corporate channels of Google Cloud DACH and in December 2019 with one executive (posts/tweets, blogs, community management and growth)
  • Because of the success of the HBI Digital Executive Program the agency is now working with 10 top executives in the region, responsible for all paid campaigns on social and online channels
  • The HBI Digital Executive Program will be expanded to other markets during 2021

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